I enjoy the interview or question and answer format for discussing issues, since it has an interactive and flexible format.
On this page you'll find various interviews I've done with colleagues, on specific topics related to the work place, and business
Index of Interviews
The Social Media Interviews:
I'm not a fan of most social media, and I have some different views on its value, particularly for business. In this candid discussion, I respond to some questions on social media strategy.
- Social Media Makes Customer Service Worse?
It's an odd idea, but companies are spreading their customer service resources more thinly, and according to surveys, since social media has become popular, perceptions about customer service quality have dropped.
- Bottom Line Advice To Small Business On The Uses of Social Media
A lot of small businesses jump into social media with great expectations, but what you may not know is the attrition rates (i.e. abandoned accounts, and giving up) are huge. Here's the bottom line on social media and small business.
- No Intelligent Life On Social Media Project "Earth"
Want real discussions online, rather than chats. Looking for depth? Sorry, no can do on social media.
- Should Bloggers Be Considered Journalists?
This is an important issue for many reasons. Not the least of the questions is whether bloggers are protected by the same laws that shelter journalists? Guess what? No, at least according to some court decisions. And that is as it should be!
- Almost ALL Social Media Metrics Are Worthless
Most metrics being used for social media are actually used because they are easy to collect. They have little to do with whether social media is actually addressing business outcomes. It's crazy.
- Commerce and Social Media - Principles and Spirit Different
Imagine a world where social media was completely unaffected by profit motive? It would indeed be wonderful. Consider how much of what you see on social media is profit motivated and how that affects how it all works, and its value to you.
- Evaluating Credibility Online - A Critical Issue When It Comes To Social Media
The biggest issue facing our society over the next decade is "Who should I believe?" and particularly, how one can assess credibility and who is telling the truth online.
The Customer Service Interviews: