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                  Newest Additions

                  Popular Workplace Topics

                  We have hundreds of articles to help you become more successful in your workplace. Below are the most popular topics. For even more go to the articles main page


                  If Social Media Is The Answer What IS The Question

                  Check out the book on the British Amazon site Check out amazon for complete information on the print edition In Canada? You can get this from within the country via amazon.ca The Kindle version can save you tons of money, and you can read it on almost any device with the free reader software Buy the PDF from us and save BIG. And, yes you can print it out or view it on a screen.

                  If Social Media Is The Answer, What Is The Question? Articles By Bacal Where Social Media Meets Business

                  Social media not quite as wonderful as people thinkSocial media is one of the most extreme examples of over-hype that I've seen in my lifetime, particularly with respect to the admonition that if your business doesn't use social media, it will become extinct. That's not to say social media has no value, but for most companies it will have either little value or actually end up as a cost center.

                  I've written a number of articles on social media and business that tend to the contrarian. After all, how can you stand out in the crowd (differentiate from competitors) if you do what the crowd does?

                  About Company

                  Bacal & Associates was founded in 1992. Since then Robert has trained thousands of employees to deal with angry, hostile, abusive and potentially violent customers. He has authored over 20 books on various subjects, many published by McGraw-Hill.

                  About

                  Robert Bacal

                  About The Company
                  About Our Seminars & Services
                  About Our Websites
                  Privacy Policy

                  Our Related Websites

                  Building Bridges Between Home And School For Educators
                  Just for teachers, administrators and school staff

                  Angry Customer Guides and Defusing Techniques
                  Hundreds of tips and techniques for dealing with nasty people.

                  Customer Service In Government

                  A site dedicated to those in the public sector who deal with difficult, angry, frustrated taxpayers.

                  Bacal & Associates Store
                  Free and paid guides, books, and documents on business, management and more.

                  We Believe

                  • Training sessions should ALWAYS be customized to fit YOUR context.
                  • Our role is to make you self-sufficient and self-sustaining.
                  • Fees should be reasonable, fair, and flexible to fit different budgets.
                  • The only way to further success is to challenge the existing "wisdom" through critical thinking and basing our services and books on a complex reality.

                  Get in Touch

                  • Phone:
                    (613) 764-0241
                  • Email: [email protected]
                  • Address:

                  • Bacal & Associates
                  • 722 St. Isidore Rd.
                  • Casselman
                  • Ontario
                  • Canada, K0A 1M0





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